Product Strategy with OKRs and Obeya
Align strategy to delivery with OKRs and a living Obeya wall that drives outcomes.
Good strategy dies when it lives in slides. This workshop connects strategy to day-to-day decisions using clear OKRs and a visible Obeya room. We draw on Marty Cagan’s product principles, Kotter’s change thinking, and practical Obeya patterns that work in real teams.
You will learn
- Write outcome-focused OKRs that are testable
- Build a one-page strategy that informs trade-offs
- Set up a simple Obeya wall that aligns people and work
- Connect discovery, delivery, and metrics
- Run monthly reviews that keep momentum
Who it’s for
Product managers, tech leads, heads of product, founders, and teams of teams.
Format
3 hours. Hands-on with your product context. You will draft OKRs and sketch your Obeya.
Agenda
- Strategy to outcomes on one page
- OKR writing lab
- Obeya layout and cadences
- Review rhythm and decision rules
- Commitments and next steps
What you get
- OKR writing guide and examples
- Obeya starter kit (layouts, cadences, checkpoints)
- One-page strategy canvas
- Review agenda templates
Tickets
- Early bird [€X]
- General admission [€Y]
- Team bundle 3 seats [€Z]
- Indie/freelancer [€W]
Refunds
Full refund up to 7 days before the event. Transfers allowed.
FAQs
- Do I need existing OKRs
No. You can start fresh or refine what you have. - Can this work remotely
Yes. You will get physical and digital patterns. - Will this replace our current tools
No. It gives you a simple backbone that your tools can serve.
Facilitator Bio
Dennis Petersen is a lean-agile coach and facilitator based in the Netherlands. He helps teams and leaders improve flow, make clear choices, and ship useful products. Dennis blends systems thinking, practical tooling, and a calm workshop style that gets people working together.
Accessibility
The venue is step-free with accessible restrooms. If you have specific needs, email dennis@nordisk-coach
What’s included
Templates, worksheets, pre-read, and a follow-up resource pack. Light snacks and caffeine if in person.
What to bring
A real challenge from your team. Notetaking tools. This is not a death-by-powerpoint or laptop-based event.
Photos and privacy
We may take photos for marketing. Tell us on arrival if you prefer not to be photographed.
Event metadata
Category Business and Professional
Subcategory Product Management
Tags OKR, Obeya, product strategy, outcomes, alignment, Rotterdam, workshop